ShineWing at the 7th Transfer Pricing Asia Summit 2020

18 December 2020

ShineWing at the 7th Transfer Pricing Asia Summit 2020

ShineWing India, recently joined the two-day 7th Transfer Pricing Asia Summit 2020, virtually organized by Inventicon, as an Exhibit Partner. This forum brought together tax and finance leaders of leading organizations in Asia to share insightful analysis into policy guidelines and case studies for overcoming transfer pricing implementation challenges and to provide awareness of the most pressing policy issues and the opportunity to benchmark against industry best practices.

It has become imperative for every brand to be seen in the digital space as active participants in industry forums during these changing times. Being the Exhibit Partner of this Summit, ShineWing India was glad to leave a positive impression on prospective clients about our adaptability to the ‘new normal’. ShineWing India also set up business meetings to build connections with attending participants who were looking for new opportunities and ideas.

A Virtual Booth dedicated to ShineWing India was set up to provide a platform for interactions among all attending participants with information about ShineWing and a Live Chat feature.

The summit focused on key areas such as “OECD’s TP guidelines and how corporations are affected”, “Assessing requirements in TP documentation to ensure effective TP compliance”, “Avoiding or Minimizing the impact of Transfer Pricing disputes in Asia”, “Harnessing TP dispute resolution techniques to avoid significant penalties”, “Operational TP and digitalization” and “Understanding the underlying Influence of the Tax authorities Influence in performing inquiries and audit”.

The host platform was immersive and high-tech. It was a seamless experience that replicated the actual environment and settings of an on-site event thereby taking it as close as possible to interact with others amid the current pandemic situation.

Mr. Atul Puri and Mr.Kunal Mehra – both Practice Leader from ShineWing India, Alice He and Eric Dong – both International Tax Partner from ShineWing China attended the Summit to gain insights for evaluating the transfer pricing framework and regulatory measures and considering the proposed new guidelines to ensure a structured direct taxation regime within multiple entities.