Loreta Calero, ROAC No. 19866, CIA
Spain
SW International Board Member
SW Spain CEO
Telephone: +34 610 913 630
Email: lcalero@sw‑spain.com
Profile
Loreta Calero Pérez is the CEO of SW Spain with over 28 years of professional experience. She is an executive with a proven track record of leading high‐performance teams and defining transformation strategies across diverse industries in multinational environments. Specialized in driving long‐term, sustainable value generation strategies through digital innovation, efficiency, agile methodologies, strong governance, and a customer centric approach.
Loreta Calero has held key institutional leadership positions since 2006, demonstrating her commitment to innovation, governance, and strategic development in the auditing and professional services sectors. As Chair of the Innovation & Technology Committee at the Instituto de Censores Jurados de Cuentas de España (ICJCE) (2006–present) and Chair of the Innotec Committee at FIASEP (2020–present), she has spearheaded digital transformation and technology-driven initiatives. Since 2022, she has served as Senior Advisor at Blockchain Intelligence, guiding industry adoption of blockchain and emerging technologies. Her sustainability expertise is reflected in her appointment to the Sustainability Committee of the ICJCE (2023–present). In 2024, she assumed leadership roles in M&A strategy, first as Vice Chair of the M&A Committee at Praxity, and later as Chair of the M&A Committee at SW International. In 2025, she was appointed to the Board of SW International, affirming her role in shaping global partnerships and firm-wide strategic direction.
Prior to her current roles, Loreta held senior leadership as International Liaison Partner and Board member at Crowe Global from 2012–2020, where she implemented international strategy in Spain, chaired Audit & Risk Committees and contributed to the 2019–2023 strategic plan.
In the institutional sphere she is former member, XBRL Taskforce (FEE) and SME Expert Group (EFAA) (2006–2012).
Achievements and Qualifications
• Degree in Economics & Business Administration
• Registered Auditor (ROAC), Certified Internal Auditor (CIA), Public Sector Audit Expert (FIASEP)
• Chartered Accountant (REC), Civil & Commercial Arbitrator (ICJCE), Registered Mediator
• Anti Money Laundering Specialist (SEPB LAC)
• Postgraduate in Leadership & High Performance (Esade, 2016);
• Sustainable Leadership & Innovation (Esade WBCSD LEAP, 2020)
• ESG Specialist Certification (Yale University, 2022)
• Board Executive Educacion (Esade 2025)
